Client experience
A premium experience your clients feel between sessions.
Coaching shouldn't go quiet the moment the session ends. Croft is building a calm, branded space where your clients see their progress, get gentle reminders, and - on the roadmap - can lean on a private assistant that extends your coaching between calls.
On the roadmap Everything on this page is in active development, not shipping today - we're building it with our founding cohort.
Client portal
One branded place your clients actually return to.
Between sessions, clients open a calm space that carries your name - not ours. They can ask questions and get AI coaching between sessions, and see their own summaries, assignments and progress, all kept where the coaching lives.
- Ask questions and get AI coaching between sessions - scoped to their own journey, in your voice (more below).
- Session summaries, assignments and progress, all in one branded home.
- Your brand front and centre - the portal feels like part of your practice.
- It's the client's own record, kept clear and always theirs.
Coming in early access with the founding cohort.
Last session · Jul 18
Named the real blocker on the Q3 launch; agreed one hard conversation this week.
Assignments · 2 open
Draft the launch memo · Book the 1:1 with Claire
Progress · 8 weeks in
Confidence in delegation trending up, session over session.
Between-sessions coach
Your coaching, still there at 11pm on a Tuesday.
A private assistant scoped to each client's own history and materials - it answers their questions, keeps them accountable, and reflects their past insights back to them when they need them most.
It extends the coach - it does not replace them. It only ever draws on that client's own sessions, and you stay in control of what it can say.
Scoped to one client's own sessions and nothing else. Keeps them moving between calls, in your voice. A premium add-on that makes your offering feel high-end - and is priced accordingly.
Coming
Reminders & nudges
Keep clients moving without chasing them.
Gentle, well-timed notifications carry the momentum between calls - an upcoming session, an assignment, a habit streak, a mid-week check-in - so progress doesn't depend on you sending another "just checking in" message.
Coming
Upcoming session
A quiet heads-up before the next call, so clients arrive ready instead of scrambling.
Assignment due
A nudge when something they committed to is coming due - no shame, just a gentle prompt.
Check-in between calls
A light touch mid-week keeps a client connected to the work when motivation dips.
Daily habits
Reminders for the habit stack a client is building - the small daily practices that compound between sessions, tracked over time.
Scheduling & invoicing
Run the business where the coaching lives.
Booking, automatic reminders and billing in one place - think "a Jane App for coaching" - so the admin of a practice stops living in five separate tools and settles in beside the work itself.
Clients book and reschedule themselves, with reminders sent automatically. Invoices go out from the same place the coaching happens - one coherent record instead of a calendar here and a billing tool there.
Coming
Booked
Thu 25 Jul · 3:00pm · reminder scheduled automatically.
Invoice · #0148
July retainer · sent & awaiting payment - no separate tool.
Built on trust
A premium experience the client still owns.
Everything here follows the same posture as the rest of Croft: the client owns their data, sharing is deliberate and consent-based, and sensitive material is protected. A high-end experience never means giving up control.
- The client owns their record - the portal and assistant are theirs.
- The assistant is scoped to that one client's own sessions, nothing more.
- Sharing is always deliberate: consent-based and revocable at any time.
- Sensitive material gets the same isolation and encryption as every session.
Founding cohort
Want this for your clients?
We're building the client experience with a small first cohort of business and executive coaches. Join us and help shape what your clients feel between sessions.