Trust & privacy

Built for the most private conversations you have.

Coaching runs on candor. A client tells you things they've told no one else - and that only works if they never have to wonder where it goes. Croft is designed so nothing leaves the room by accident, and so the honest path is the easy one.

Two people in conversation with a phone resting face-down on the table between them.

Your account, your data

You own the data. All of it.

Croft runs on your own Google Workspace. Every summary and transcript is a Doc in your own Drive, and the client's record belongs to the client. Nothing is routed through a third-party cloud to be stored.

In your Google Drive

Drive / Coaching / Avery R.

2026-07-14 · Session summary.doc

2026-07-14 · Transcript.doc

Ownership

The client owns their record. You decide what they're able to see.

No middle-man

No separate storage cloud sits between you and your client.

Share summary

Avery R. - can view

Anyone with the link

Off

Status

Waiting for your review before it sends.

Sharing is a decision, not a default

Nothing reaches a client until you say so.

Documents are shared per person - never "anyone with the link." A client receives their summary and follow-up only after you've approved it, unless you've deliberately turned on auto-send for that specific client.

  • Every document is shared with named people - never a public link.
  • Follow-ups wait for your review before they ever reach a client.
  • Prefer it hands-off? Turn on auto-send per client - your call, one client at a time.

How sessions are handled

Sensitive by design, from capture to note.

Sensitive disclosures stay out

The follow-up email is always sanitised of sensitive disclosures. And you control, per client, what's allowed to appear in the long-form notes at all.

Encrypted, then gone

Session audio is encrypted at rest and purged on a schedule - kept only as long as it takes to produce your notes, then removed.

Consent once, revocable always

Consent given once. Revocable any time.

Your client consents once, up front, to being recorded across your work together - and can withdraw it at any time. No per-session reminders pulling them out of the moment. You stay responsible for obtaining consent; Croft keeps it informed, ongoing, and easy to revoke.

Consent

Given once · covers your work together.

Revoke any time - one tap, no reminders mid-session.

Honest about where we are

What we don't claim yet.

We're an early-stage product onboarding our first cohort of coaches. We don't yet hold formal certifications like SOC 2 or HIPAA - those are on the roadmap, and we'd rather say so plainly than imply otherwise. What we can do today is tell you exactly how your data is handled, which is what this page is for. If there's something we haven't answered, ask us directly.

Trust is the product

Have a hard question about privacy?

We'll answer it plainly - no legalese, no hand-waving. It's your clients' trust on the line, and ours.